Daily Archives: January 14, 2011

Music to change the world

Environmental awards are generally directed to the scientific, education, funding and volunteer communities for their good works. In that light it was interesting to catch up with a news release from October issued by the United Nations Environment Programme (UNEP). Tata Young, a music star with numerous hits and a huge career in India, Thailand and Asia, received a U.S EPA Montreal Protocol Award for her work in raising public knowledge of environmental issues and the importance of protecting the ozone layer.

The 30-year old pop singer has won numerous performance awards for her film, dance and singing. Her Thai-language debut album exceeded one million sales in less than six months.

The EPA award, which recognizes individuals and organizations who are making a difference in protecting the environment through their demonstrated commitment and extraordinary contributions, was presented to Ms. Young by Judith B. Cefkin, the U.S. Embassy Deputy Chief of Mission and Dr. Young-Woo Park, UNEP’s Regional Director and representative for Asia and the Pacific during a ceremony at the Foreign Correspondents’ Club of Thailand in Bangkok.

Ms. Young is involved with several environmental and charitable causes, and the EPA highlighted her work with the UNEP’s OzonAction Programme. One of the singer’s first projects with OzonAction was a public service announcement entitled “My Ozone Wish” that encourages people to stop using products that contain ozone depleting substances. She also informs the public about protecting the ozone layer during her concerts.

During the launch of her third album “Ready for Love” in Bangkok last year, the “My Ozone Wish” segment was screened, and a special sticker saying “Protect yourself, protect the ozone layer” was placed on the album’s cover. The album has since sold over 10,000 copies.

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