Friday Follies

By Jim Taylor, Editor MACS ACTION MagazineSo we’ve survived the PR onslaught from the North American Auto Show (Detroit) and the recent Geneva Auto Show. Now we are digging in for whatever the present Seoul (Korea) auto show and the upcoming Shanghai and New York shows throw at us.
Anybody else getting tired of the steady parade of “concept cars” that often leave us wondering what, exactly,  the concept was?  Too often the concept bears almost no reality to what the real world production piece would need to be—think ease of access, bumpers, ground clearance, real world tires, etc.

And the names—have mercy! Who thinks these things up? Could you tell your neighbor that you’ve just bought a “Vision Connected Drive” and keep a straight face? Planning to offer your boss a lift in your “Rocketman”?

Does anybody remember any of the concept cars from last year? Or the year before?– or which ones from four years ago ever made it into production? Of course not, because in this automotive shell game, by the time the real car comes out the company has us looking at their next bit of eye candy.

But just for fun, here’s a list of concepts that were shown in Geneva recently. Just match the concept’s name with the manufacturer.

Concept Name                                   Mfr

B 99 Concept                                    Mazda

Minagi                                                BMW

B-Max                                                Mini

Vison ConnectedDrive                   Nissan

Esflow            electric                        Ford

Etherea                                              Jaguar

Rocketman                                       Infiniti

Extra credit section   (non-US markets)
4C GTA Coupe                                 Opel
Zafira Tourer                                 Alfa Romeo

ForSpeed Roadster                         Renault

Captur                                                Toyota                                               
iQ Micro car                                       Smart

Depending on how interesting the names are, look for another edition of this game after some upcoming shows.

And do let us know if you remember any of these next year.

Oh, you wanted answers, too? It’s the Jaguar B99, Mazda Minagi, Ford (Europe) B-Max, Vision Connected Drive by BMW, Nissan Esflow and Infiniti Etherea, and (heaven help us), the Mini Rocketman
For the Euro side, it’s the Alfa Romeo 4c GTA, Opel’s Zafira, Renault Captur, Toyota iQ, and Smart ForSpeed.

When having your mobile A/C system professionally serviced, insist on proper repair procedures and quality replacement parts. Insist on recovery and recycling so that refrigerant can be reused and not released into the atmosphere.

If you’re a service professional and not a MACS member yet, you should be, click here for more information.

You can E-mail us at or visit to find a Mobile Air Conditioning Society member repair shop in your area. Visit to find out more about your car’s mobile A/C and engine cooling system.

The 32nd annual Mobile Air Conditioning Society (MACS) Worldwide Convention and Trade Show will take place January 18-20, 2012 at the Rio All Suite Hotel and Casino in Las Vegas, NV.


About macsworldwide

Mobile Air Conditioning Society (MACS) Worldwide Founded in 1981, MACS is the leading non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Since 1991, MACS has assisted more than 600,000 technicians to comply with the 1990 U.S. EPA Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment. The Mobile Air Conditioning Society (MACS) Worldwide’s mission is clear and focused--as the recognized global authority on mobile air conditioning and heat transfer industry issues.
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