New kid in town

By Jim Taylor, Editor MACS ACtion Magazine


One of life’s lessons learned is about which fights, physical or financial, are worth having and which ones require the wise to just walk away. And that once you make the decision one way or the other, you should remain committed to it.
Nissan Corporation, whose commercial vehicle sales in the U.S have been effectively zero for years, has recently committed to what could be a doozy of sales battle. The company has introduced its new NV line of vans and plans to take on the U.S market leaders head to head. Elsewhere in the world, commercial sales provide more than 15 percent of Nissan’s income and  corporate management decided it was time the U.S market pulled its weight.

The full-size, V-8  or V-6 powered vans – available in NV1500, 2500HD and 3500HD flavors – are targeted at the electricians, painters, contractors and many others in the “tradesman” and small business market.

Nissan says this is the “most researched” vehicle in their history, and that the NV was developed to address a long list of complaints from present van owners, including such items as poor (offset) pedal positions, uncomfortable seats, and insufficient braking for load capacity. If you’ve ever driven a large van you’ll understand those squawks immediately.



Nissan hopes the attention to details and operator comfort will lure single vehicle and fleet buyers away from the traditional choices. Pricing will be “market-competitive” and the newcomer will take on Ford’s E-series vans (holding almost two-thirds of the market), plus Chevrolet’s Express van and the GMC Savana. A high-top version of the NV will compete with the Mercedes (and formerly, Dodge) Sprinter.

Nissan has also instructed dealers handling the vehicle to update their service departments to accommodate the truck (parts storage, heavier lifts, higher doors if needed) and the expected  owners (extended hours, Saturday service, trained staff).

When having your mobile A/C system professionally serviced, insist on proper repair procedures and quality replacement parts. Insist on recovery and recycling so that refrigerant can be reused and not released into the atmosphere.

If you’re a service professional and not a MACS member yet, you should be, click here for more information.

You can E-mail us at or visit to find a Mobile Air Conditioning Society member repair shop in your area. Visit to find out more about your car’s mobile A/C and engine cooling system.

The 32nd annual Mobile Air Conditioning Society (MACS) Worldwide Convention and Trade Show will take place January 18-20, 2012 at the Rio All Suite Hotel and Casino in Las Vegas, NV.


About macsworldwide

Mobile Air Conditioning Society (MACS) Worldwide Founded in 1981, MACS is the leading non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Since 1991, MACS has assisted more than 600,000 technicians to comply with the 1990 U.S. EPA Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment. The Mobile Air Conditioning Society (MACS) Worldwide’s mission is clear and focused--as the recognized global authority on mobile air conditioning and heat transfer industry issues.
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