Are you ready for the future?


By Elvis L. Hoffpauir, MACS president and COO

A couple of items crossed my desk this week that convey a message none of us can afford to ignore. MACS’ Manager of Service Training, Paul DeGuiseppi passed both of them along to me, because they reflect issues at the core of the strategic planning that the MACS Board and staff have been discussing for many months.

The first, sent to Paul from an old friend of MACS, was an editorial titled “Eulogy for a Mechanic.” It’s from a long defunct automotive trade publication, and our staff agreed that the piece, written more than 15 years ago, is even more pertinent now than when it was published in 1988.

With eloquent prose, the writer focused on a mechanic/shop owner at the top of his game, then darkly illustrated his downward spiral to incompetence, irrelevance, and finally, to his “death.” The editorial’s protagonist had one fatal flaw: he was uncomfortable with the changes going on all around him in the industry and he resented their impact. At first, he reluctantly adapted to major automotive innovations as they came along, but at some point he decided he could ignore new technology and stick to those things with which he was most comfortable. That was the beginning of the end, and the end of his business came quickly and surely.

The other item that caught my attention was an article from a noted automotive publication. It noted that the quality of mechanical components and systems in today’s automobiles is getting better and better, and future service opportunities will likely, for the most part, only be found in the exponential proliferation of electronic systems throughout the automobile.

Face it. If the computer you’re using is more than three years old, it’s a dinosaur. I bought a PDA (personal digital assistant) a couple of years ago, and it became obsolete in the time it took me to get from the store’s check-out counter to my car. That’s how fast things are changing

If you are not comfortable with the increasing sophistication and integration of electronic components and systems in the vehicles that constitute your business base, you need to make a special effort to learn and keep pace. Read the articles in this journal. They project a clear and strong message about where this industry is headed in the future.

Denial isn’t an option. No one hears their own eulogy.

When having your mobile A/C system professionally serviced, insist on proper repair procedures and quality replacement parts. Insist on recovery and recycling so that refrigerant can be reused and not released into the atmosphere.

If you’re a service professional and not a MACS member yet, you should be, click here for more information.

You can E-mail us at macsworldwide@macsw.org or visit http://bit.ly/cf7az8 to find a Mobile Air Conditioning Society member repair shop in your area. Visit http://bit.ly/9FxwTh to find out more about your car’s mobile A/C and engine cooling system.

The 32nd annual Mobile Air Conditioning Society (MACS) Worldwide Convention and Trade Show will take place January 18-20, 2012 at the Rio All Suite Hotel and Casino in Las Vegas, NV.

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About macsworldwide

Mobile Air Conditioning Society (MACS) Worldwide Founded in 1981, MACS is the leading non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Since 1991, MACS has assisted more than 600,000 technicians to comply with the 1990 U.S. EPA Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment. The Mobile Air Conditioning Society (MACS) Worldwide’s mission is clear and focused--as the recognized global authority on mobile air conditioning and heat transfer industry issues. www.macsw.org
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