Ford wants a better idea-yours!

By Jim Taylor, Editor MACS ACtion Magazine

Everyone in this business has said it at one time or another: “I wish I could talk to the guys that built this thing. I’d tell ‘em a thing or two!” Here’s your chance.

Ford Motor Company recently said it is “soliciting vehicle content ideas” through social media websites. In plain English, that means they want to hear from you about things they could change or add to their product line-up. It is, they say, an open call for suggestions from their on-line friends.

Credit: Ford Motor Company

Naturally, they are going to receive breathless requests for 700-hp Mustangs, bigger Expeditons with 26-inch chrome wheels, and probably a Fiesta featuring Japanese cartoon characters or the latest TV idol’s face. Most of the submissions will likely be non-starters in the real world for a number of reasons.

But diamonds can be buried deep — here’s a chance for our industry to make some comments, too. If you bend wrenches for a living, you might want to send a thoughtful note about poor component access or servicability, difficult diagnostic paths, or a repetitive customer complaint. You might want to mention what your customers really like or dislike about the vehicles; sometimes the smallest complaints make the biggest difference.
Scott Monty, Ford’s director of social media (think about that title for a minute…), said that the goal of this initiative is to make Ford a “social business” that allows owners and fans to influence future products.

He added that some of the chosen ideas can be inserted “into the product cycle at the appropriate time so that we don’t have to wait the full two or three years”  normally needed for development.

The program is still new, and the company has said it’s still figuring out ways to reward those that submit usable ideas. But here’s your chance to scratch that old itch, and it’s your turn.

Go to , then click on “Your Ideas” at the top.  Tell them what you think. And let us know if they reward you.

When having your mobile A/C system professionally serviced, insist on proper repair procedures and quality replacement parts. Insist on recovery and recycling so that refrigerant can be reused and not released into the atmosphere.

If you’re a service professional and not a MACS member yet, you should be, click here for more information.

You can E-mail us at or visit to find a Mobile Air Conditioning Society member repair shop in your area. Visit to find out more about your car’s mobile A/C and engine cooling system.

The 32nd annual Mobile Air Conditioning Society (MACS) Worldwide Convention and Trade Show will take place January 18-20, 2012 at the Rio All Suite Hotel and Casino in Las Vegas, NV.


About macsworldwide

Mobile Air Conditioning Society (MACS) Worldwide Founded in 1981, MACS is the leading non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Since 1991, MACS has assisted more than 600,000 technicians to comply with the 1990 U.S. EPA Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment. The Mobile Air Conditioning Society (MACS) Worldwide’s mission is clear and focused--as the recognized global authority on mobile air conditioning and heat transfer industry issues.
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