Tire shortages and buyer incentives

By Jim Taylor, Editor MACS ACtion Magazine

It may not affect your shop but sooner or later it will hit you in the wallet. As we lived through the reality or rumor of gasoline shortages, refrigerant shortages, coolant shortages and who knows what else, the latest shortage to roll down the road is…tires.

According to industry reports, several famous name tire companies closed plants and reduced supplies during the economic woes of previous years. As the vehicle industry recovered, the tire OEMs were caught flat-footed and are scrambling to catch up.

Manufacturing plants are running flat-out to meet vehicle makers’ demands, and supplies of popular sizes in the aftermarket may suffer. Additionally, aftermarket prices are rising as the increased cost of raw materials is passed on the buyer.

Heck of a way to get a free car

You always hear about “purchase incentives,”  the cash or goods used to convince a potential buyer to take the final step. Car dealers use it all the time (cash back plans, zero-percent finance, etc.), other retail stores use some form (cents-off coupons, buy one-get one free, etc.) and even governments get in the game (Cash for clunkers or alt-fuel tax breaks).

It is no different in India, except that it really is different and a car is the incentive! For background, India holds about 1.2 billion people (more than 17 percent of the world’s population) and all levels of government are deeply concerned about population control.

The Times of India recently reported that a local program in Jhunjhunu, Rajasthan offers a free Tata Nano to anyone getting sterilized through the medical and health office. The program is open to men and women, and those not wanting the free car may also select from a list of motorcycles, large color TVs and or various household goods.

Would you get the snip to get a car?

When having your mobile A/C system professionally serviced, insist on proper repair procedures and quality replacement parts. Insist on recovery and recycling so that refrigerant can be reused and not released into the atmosphere.

If you’re a service professional and not a MACS member yet, you should be, click here for more information.

You can E-mail us at macsworldwide@macsw.org or visit http://bit.ly/cf7az8 to find a Mobile Air Conditioning Society member repair shop in your area. Visit http://bit.ly/9FxwTh to find out more about your car’s mobile A/C and engine cooling system.

The 32nd annual Mobile Air Conditioning Society (MACS) Worldwide Convention and Trade Show will take place January 18-20, 2012 at the Rio All Suite Hotel and Casino in Las Vegas, NV.


About macsworldwide

Mobile Air Conditioning Society (MACS) Worldwide Founded in 1981, MACS is the leading non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Since 1991, MACS has assisted more than 600,000 technicians to comply with the 1990 U.S. EPA Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment. The Mobile Air Conditioning Society (MACS) Worldwide’s mission is clear and focused--as the recognized global authority on mobile air conditioning and heat transfer industry issues. www.macsw.org
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