By MACS Technical Think tank
We all know of a few really good looking shops, and most likely, a few other not so pretty shops. If you look at things through your customers’ eyes, how do you think your shop stacks up? Is it a clean environment? Are there any junk, or the same vehicles out front day after day? Do you have a clean waiting area and restrooms, or even a safe play area for your customers and their children? Is your lot well lit at night? Would your mother or wife feel safe dropping off a car at night?
Here are a few suggestions on sprucing up your shop:
- You’d be surprised how far a gallon of paint goes toward a new fresh look.
- Ask your suppliers if they have any banners or flags you can hang. Most would probably be happy to get their product name on your walls.
- Move unsightly junk out back, or better yet, get rid of it. Yes, we know, as soon as you get rid of that clunker, you’ll need a part off of it. But do it anyway.
- Clean up your showroom or waiting room. Make it a clean place to sit, read, relax, and watch TV (of course, running a DVD featuring your specialties wouldn’t be a bad idea.) And don’t forget the restrooms, too.
- Put some display materials in your waiting room. A cutaway compressor and accumulator showing what you’re replacing may answer a few questions the customer may be afraid to ask.
If you’re a MACS member, or employ MACS certified technicians, having a big MACS sign made, and hanging it out front, could be a big plus. And even if not that, MACS has available large stickers you can put on your front door or shop vehicle.
When having your mobile A/C system professionally serviced, insist on proper repair procedures and quality replacement parts. Insist on recovery and recycling so that refrigerant can be reused and not released into the atmosphere.
If you’re a service professional and not a MACS member yet, you should be, click here for more information.
You can E-mail us at firstname.lastname@example.org or visit http://bit.ly/cf7az8 to find a Mobile Air Conditioning Society member repair shop in your area. Visit http://bit.ly/9FxwTh to find out more about your car’s mobile A/C and engine cooling system.
The 32nd annual Mobile Air Conditioning Society (MACS) Worldwide Convention and Trade Show will take place January 18-20, 2012 at the Rio All Suite Hotel and Casino in Las Vegas, NV.