By Elvis L. Hoffpauir, MACS president and COO
Several programs being offered at MACS 2012 Convention and Trade Show stress the importance of marketing programs being offered at the 2012 MACS Convention in Las Vegas, Jan. 18–20. Societal changes and demographic shifts (not to mention new economic realities) make it ever more important to effectively connect with our customer base, and then provide the value they expect. The challenges of making those connections are more difficult today and the bar for customer satisfaction higher.
A major key to meeting today’s higher standards for vehicle service and repair is technical knowledge, and that’s where the balance of the 2012 MACS Convention program is focused. There are expanded offerings from many of the industry’s top trainers for automotive, light truck, off-road and heavy duty vehicles. The full menu of training provides excellent choices each day for shop owners and technicians in all of the industry sectors.
Our manager of service training, Paul DeGuiseppi, develops our convention technical programming with the philosophy of providing “everything you need and nothing you don’t.” There’s no fluff in our training. We focus on the “need to know” and not the “nice to know.” Everything is geared to help technicians in the trenches successfully address real-world service and repair challenges. Finally, because we are actively engaged in this sector and work hard to maintain key contacts throughout the industry, MACS training often contains information and perspectives you won’t get anywhere else.
Choices of programming and relevant issues are informed by our technical advisor, Ward Atkinson, the undisputed Dean of Automotive Climate Control, and Paul Weissler, our chief technical correspondent who has forgotten more about mobile air conditioning than most people will ever learn.
And last, but certainly not least, the rapport and level of communication we enjoy with our members also helps identify relevant programming. Recently a member in Texas raised a technical issue with us that was answered by another member in Florida. These sorts of information exchanges are frequently brokered by MACS, and absorbed into material for our various training venues and ultimately communicated to all of our members, often first in training provided at the convention.
The benefits of convention participation don’t end in the training sessions, of course. Many long-time convention participants will tell you that their most valuable tip, insight, marketing idea or other asset came to them over a cup of coffee at a break, an informal breakfast or lunch, or during some other social event.
The annual trade show is also a key benefit of attending the MACS convention. The value and opportunities presented by all of the industry’s leading manufacturers and suppliers being available in one room is inestimable. Using the best equipment, quality parts and having almost limitless options are other key attributes for a successful service and repair operation.
Make your plans now to attend the 2012 MACS Convention, Jan. 18 – 20 at the Rio in Las Vegas, Nevada, and get the information you need to connect with your prospective customers, give them the standard of service that will keep them coming back (and sending their friends), and prepare your business to grow in the new year.
The Mobile Air Conditioning Society’s blog has been honored as the best business to business blog in the Automotive Aftermarket by the Automotive Communications Awards and the Car Care Council Women’s Board!
When having your mobile A/C system professionally serviced, insist on proper repair procedures and quality replacement parts. Insist on recovery and recycling so that refrigerant can be reused and not released into the atmosphere.
If you’re a service professional and not a MACS member yet, you should be, click here for more information.
You can E-mail us at firstname.lastname@example.org or visit http://bit.ly/cf7az8 to find a Mobile Air Conditioning Society member repair shop in your area. Visit http://bit.ly/9FxwTh to find out more about your car’s mobile A/C and engine cooling system.
The 32nd annual Mobile Air Conditioning Society (MACS) Worldwide Convention and Trade Show will take place January 18-20, 2012 at the Rio All Suite Hotel and Casino in Las Vegas, NV.