Now you see ’em-but should you?

By Jim Taylor, Editor MACS ACtion Magazine

Perhaps one of the greatest benefits of the MACS Convention and Trade Show is the simple opportunity to meet people and chat with them. To some that’s <gasp!> networking, but in most cases it’s just a conversation.

I had a particularly interesting talk during one of the evening receptions in Las Vegas. I met an owner of a small shop in a metropolitan area, and soon we were talking about alt fuel vehicles and similar topics.

He noted that many of his customers were asking him about hybrids, plug-in electric vehicles and all the soon-to-appear variants on the theme. Should they buy one now? Are they as efficient as the advertising says? Will they electrocute the cat? He said his customers, mostly well educated professional types, were plainly lost for the answers.

“The manufacturers have stepped on their own toes,” he said. “There’s too much information out there for a buyer to understand. A lot of people can “get”  the high level eco argument but they won’t have a hint on the details when they plan to buy their next car.”

He told me his shop has already been working on hybrids for a couple years—almost exclusively Priuses, and almost all the work nothing more than routine maintenance. He said most of the owners know the car is a hybrid, but have little knowledge of when or how each system (gas and electric) operates. “They just drive it and like it,” he said.

We talked about the near-term future market as all the OEMs bring out their latest and greatest e-products. Will they sell or just muddy the waters and extend the model lines? He dropped an answer on me that was stunning in its simplicity.

“If they really want to sell these cars, they have to make the hybrid/ electric drive/ whatever invisible (to the customer.)  Just sell it as a car with good gas mileage, good space, and good manners. The customer doesn’t care really how it goes – it just has to go well. Leave the tech talk to the shops and the few owners that really care.”

Maybe what they don’t see will be the key.

The Mobile Air Conditioning Society’s blog has been honored as the best business to business blog in the Automotive Aftermarket by the Automotive Communications Awards and the Car Care Council Women’s Board!

When having your mobile A/C system professionally serviced, insist on proper repair procedures and quality replacement parts. Insist on recovery and recycling so that refrigerant can be reused and not released into the atmosphere.

If you’re a service professional and not a MACS member yet, you should be, click here for more information.

You can E-mail us at or visit to find a Mobile Air Conditioning Society member repair shop in your area. Visit to find out more about your car’s mobile A/C and engine cooling system.

The 33rd annual Mobile Air Conditioning Society (MACS) Worldwide Convention and Trade Show will take place February 7-9, 2013 at the Caribe Royale, Orlando, FL


About macsworldwide

Mobile Air Conditioning Society (MACS) Worldwide Founded in 1981, MACS is the leading non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Since 1991, MACS has assisted more than 600,000 technicians to comply with the 1990 U.S. EPA Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment. The Mobile Air Conditioning Society (MACS) Worldwide’s mission is clear and focused--as the recognized global authority on mobile air conditioning and heat transfer industry issues.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s