Read all about it!

By Elvis L. Hoffpauir president and COO

The digital edition of MACS’ award-winning ACTION  magazine debuted with the September/October issue, distributed to 30,000 mobile A/C and engine cooling professionals worldwide. Hopefully you have had the opportunity to examine the first couple of issues, but in case you haven’t, there are reasons you should.
The first browser-based U.S. magazine was launched in October 2001. Since that time, and particularly in recent years, more and more publishers have seen the benefits of this technology.

MACS works with Nxtbook Media to produce the digital edition of ACTION and Nxtbook points out the following key benefits of the technology.

At the top of my list is “searchability.” Looking for something specific? Use the built-in search feature to find your keyword or phrase anywhere in the publication. Archiving is another great advantage of the digital magazine. Issues can easily be saved to your hard-drive to be accessed later.

With the power of the Web, digital magazines can feature bonus content, including audio, video and animation that add new dimensions to the reader’s experience.

Click here to read the digital edition of MACS ACTION Magazine

In addition to looking for information, our readers also shop for parts, products, tools, equipment and services, and most advertisements today include website URLs. The digital magazine offers readers hot links directly to advertiser sites.

And last but not least, digital magazines are “green.” Every page you read online is a page that didn’t go through the paper mill.

Digital content is king. The more people use hand held mobile devices, tablets, smart phones, etc. the more important the access to digital content becomes. Did you know 38% of mobile device users are making purchases through those devices?

Digital ACTION is one more way for the Mobile Air Conditioning Society to leverage technology to serve the informational needs of our members and the industry. We encourage you to make the most of this resource.

The Mobile Air Conditioning Society’s blog has been honored as the best business to business blog in the Automotive Aftermarket by the Automotive Communications Awards and the Car Care Council Women’s Board!

When having your mobile A/C system professionally serviced, insist on proper repair procedures and quality replacement parts. Insist on recovery and recycling so that refrigerant can be reused and not released into the atmosphere.

If you’re a service professional and not a MACS member yet, you should be, click here for more information.

You can E-mail us at or visit to find a Mobile Air Conditioning Society member repair shop in your area. Visit to find out more about your car’s mobile A/C and engine cooling system.

The 33rd annual Mobile Air Conditioning Society (MACS) Worldwide Convention and Trade Show will take place February 7-9, 2013 at the Caribe Royale, Orlando, FL


About macsworldwide

Mobile Air Conditioning Society (MACS) Worldwide Founded in 1981, MACS is the leading non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Since 1991, MACS has assisted more than 600,000 technicians to comply with the 1990 U.S. EPA Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment. The Mobile Air Conditioning Society (MACS) Worldwide’s mission is clear and focused--as the recognized global authority on mobile air conditioning and heat transfer industry issues.
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