By Marion J. Posen, VP Sales and Marketing
Type the two words, trade show, into your favorite search engine and you’ll find this interesting and concise definition:
A trade show is, an exhibition organized so that companies in a specific
industry, (in our case mobile air conditioning and engine cooling systems) can
showcase and demonstrate their latest products and services, and examine recent
market trends and opportunities.
So, as an attendee to the MACS 2013 Trade Show there is a keyword for you in
that definition. The keyword is o-p-p-o-r-t-u-n-i-t-i-e-s!
When you visit the MACS Trade Show, you make an investment in your personal
success and the success of your business because you have the opportunity to
have a face-to-face meeting with suppliers of tools, equipment, hard parts and
chemicals. You’ll build contacts and network with people you would never be
able to build a business relationship with through a website or a catalog.
You are the reason companies invest good money in displaying at the MACS Trade
Show. Don’t take my word for it; read why some longtime MACS exhibitors and
successful mobile A/C suppliers want to see you in Orlando this February.
Expand your knowledge and business
“There are plenty of reasons to attend MACS Training Event and Trade Show,
but one of the best is, while virtual relationships are the current rage,
nothing replaces the energy of face-to-face interactions,” explained Lin
Staley, Technical Services Manager at Trans/Air in Dallastown, Pa.
Lin says, “By getting out of the office or shop, you get to put a face to the
name and add a personal touch you just can’t get from a phone or computer.
Also, by getting out and meeting more people from your industry, you can learn
how they may be handling similar challenges at their companies.
“Maybe they came up with an idea that you haven’t thought of yet, or are trying
a product or a way to conduct business that you were interested in but just
weren’t sure how it would work out. Either way, getting to the MACS Training
Event and Trade Show and gaining some outside perspective can definitely help
you come up with more efficient solutions to take home. You can tap the
smartest minds in mobile air conditioning for applicable ideas useful to your
business now and in the future and get your questions answered by the experts.
“And if you are thinking of expanding your businesses services, coming to MACS
Training Event and Trade Show will put you in close contact with professionals
from a variety of sectors. What better way to determine what may be the best
decision for your business, than to meet others working in these sectors and
hear their stories, firsthand?”
Carlos Coll, President of Universal Air Conditioning, Mansfield, Texas
believes, “One of the benefits of attending the MACS Trade Show is that it is a
place away from the distractions of your daily business where you can have a
moment to personalize a relationship with your vendors and have the opportunity
to develop a one-to-one discussion on any issues, ideas, suggestions or new
business opportunities. It also allows you to expand your knowledge and
business opportunities with the technical training provided by MACS.”
Steve Sunday of Sunair Products, Inc. of Fort Worth advises all serious mobile
A/C service and repair professionals, “MACS is the only air conditioning trade
show that brings the best of the industry suppliers together with the best A/C
technicians. A/C systems are evolving at a rapid pace and to stay on top of it,
it’s a must-attend show for vendors, our customers, and technicians. Simply
missing the show means missing out.”
Tim Stumpff of Bosch thinks, “The MACS Trade Shows have been a great way for
technicians and buyers to meet our product experts and see the diagnostics
product offering from Bosch. In addition, the seminars and training sessions
are excellent ways to stay up to date on current industry topics, and learn
about increasing productivity from industry experts.
Do you know the latest?
New technology is the reason Dan Jouve, national automotive sales manager
at CPS Products in Hialeah, Florida thinks you need to attend. Dan says,
“Another good reason for shop owners to come to the MACS show is to gain
knowledge about the new R-1234yf refrigerant that is coming out replacing R-134a
in some vehicles. Talk to the vendors. You can also see and touch the latest
equipment required for the new refrigerant like RRR machines, couplers, leak
detectors and manifolds.”
Julian Hentze, sales and marketing director at Global Parts Distributors advises,
“I believe that shop owners and buyers should attend because the MACS Training
Event and Trade Show is the leading industry forum in bringing together the
greatest trainers with critical service information all in one place. A/C
systems are changing, so it’s more important than ever to be up-to-date with
the latest information.”
Ritchie Engineering’s automotive sales manager, Ralph Vergara is in the
trenches with new technology every day and wants to see and speak with service
and repair shop owners and managers who are focused on success. “We exhibit at
the MACS Trade Show because it is focused on the market that we manufacture our
products for, and our target customers attend the show. This year is critical
for attendees to participate because of the big change for the industry from
R-134a to R-1234yf refrigerant. At the MACS show attendees can speak to all the
manufacturers and have a better understanding of why the industry is making the
change to R-1234yf and more importantly when the change will affect them.”
“Service providers that attend the MACS annual Training Event and Trade Show
get more valuable automotive air conditioning repair information in two days
than you could get in months of online and phone research. In one location,
there is more new product information, more repair solutions training, and more
opportunity to meet and talk with manufacturers about what improvements you
need in A/C parts and services that you use every day than can be found
anywhere else,” proclaimed Eric Schweim, Division Manager Compressor
Lubricants, Idemitsu America Lubricants Corporation.
The Mobile Air Conditioning Society’s blog has been honored as the best business to business blog in the Automotive Aftermarket by the Automotive Communications Awards and the Car Care Council Women’s Board!
When having your mobile A/C system professionally serviced, insist on proper repair procedures and quality replacement parts. Insist on recovery and recycling so that refrigerant can be reused and not released into the atmosphere.
If you’re a service professional and not a MACS member yet, you should be, click here for more information.
You can E-mail us at email@example.com or visit to find a Mobile Air Conditioning Society member repair shop in your area. Click here to find out more about your car’s mobile A/C and engine cooling system.
The 33rd annual Mobile Air Conditioning Society (MACS) Worldwide Training Conference and Trade Show, Be the Best of the Best will take place February 7-9, 2013 at the Caribe Royale, Orlando, FL.