Tracking profits, keeping customers

Imagine its Friday, January 18, 2014 and while walking through the Trade Show a repair shop owner spots Tom Ham and stops to talk with him. Introducing himself as Gene, he tells Tom, “I’ve been in business for several years now, and a friend who also owns a shop told me I should attend both of your classes. Can you tell me why? What makes your classes so good? What do you talk about and will I use any of it when I go back to the shop Monday morning?”

Tom replied, “After coming to my class, most people comment that the material is crystal clear, saying that even the complex things are easy to understand. You will come away with solid ideas for tracking numbers and making new customers, ideas that you can begin to put in place your first day back at work. In the morning class, I’ll cover over twenty different key numbers, explain why they are critical and present ideas on how your shop can achieve them. In my afternoon class, I’ll explain many reasons why a potential customer may or may not give your shop a try, and how you can tell if it’s a good match. We’ll discuss how to make your business ‘the perfect date’ and how to get ‘asked out’ again. There’s no smoke and mirrors here; I’m not selling anything. I cover a lot of ground in just a few hours, yet I do not go too fast. The class starts on time and we have a lot of fun too. So come on by, Gene; you’ll be glad you did.”

It All Adds Up to Profits  and Customers Worth Having are just two of the training seminars that will be presented at the 2014 MACS Training Event and Trade Show in New Orleans, January 16 – 18. This is the biggest MACS training event of the year, focusing primarily on HVAC and engine cooling in passenger cars, heavy duty and off-road vehicles and hybrid/electric vehicles. But that’s not the entire program. Other presentations will focus on advanced diagnostic techniques, business/shop management, and updates on new regulations and technology. There will also be a Section 609 Technician Certification class that includes information on R-1234yf and concludes with the certification test. And we’ll present the results of the 2013 MACS Field Service Survey. If you arrive early enough, there’s the annual golf tournament on Wednesday at TPC Louisiana (, and the party continues that night at New Orleans’ Mid City Lanes Rock’n’Bowl (

The 34th annual Mobile Air Conditioning Society (MACS) Worldwide Training Conference and Trade Show, Power UP  will take place January 16-18 2014 at the Sheraton New Orleans. Both of Tom Ham’s shop management classes are scheduled for Saturday. Go here to see the whole schedule and to register.


The Mobile Air Conditioning Society’s blog has been honored as the best business to business blog in the Automotive Aftermarket by the Automotive Communications Awards and the Car Care Council Women’s Board!

When having your mobile A/C system professionally serviced, insist on proper repair procedures and quality replacement parts. Insist on recovery and recycling so that refrigerant can be reused and not released into the atmosphere.

If you’re a service professional and not a MACS member yet, you should be, for more information.


About macsworldwide

Mobile Air Conditioning Society (MACS) Worldwide Founded in 1981, MACS is the leading non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Since 1991, MACS has assisted more than 600,000 technicians to comply with the 1990 U.S. EPA Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment. The Mobile Air Conditioning Society (MACS) Worldwide’s mission is clear and focused--as the recognized global authority on mobile air conditioning and heat transfer industry issues.
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