One thousand mobile air conditioning industry technicians, shop owners, product manufacturers and distributors made “connections that matter” in Orlando in early February during the annual MACS Training Event and Trade Show.
The “connections” theme is essential for business today – connections to stay abreast of changing industry products, supply lines and technology; connections with peers to exchange information and ideas; and connections with customers. The event encompassed three high- energy days of training, product displays and networking through social events.
Engineers and service specialists from Chrysler, Ford, General Motors and Toyota discussed current activity and future plans for vehicle heating and cooling technology by these industry-leading manufacturers. Ward Atkinson, MACS technical advisor, offered other insight in his annual State of the Industry address. The central message: changes in components and system operating strategy may require different diagnostic approaches by technicians.
Many of these developments in component design and operation were addressed in detail by no less than two dozen of the industry’s top diagnosticians and trainers. The menu of technical training choices included a wide variety of topic options like the Top Auto HVAC Problems, J2534 Programming, Diagnosing Vehicle Networks, Externally Controlled Compressors and many more.
The heavy-duty truck and off-road A/C equipment program was expanded to two full days during the 2015 conference, allowing time to cover a wide variety of topics, and still provide time for in-depth focus on an HD truck line and motor home under-dash units.
The importance of a quality online presence and participation in social media were also stressed during the conference with sessions by Danny Sanchez of Autoshop Solutions Inc. With Master Your Future, Master the Internet, Branding Brings in the Bucks, and Clicks, Cars, Cash, Sanchez communicated the critical importance of this communication technology to the success and growth of any business today.
The message that even more future tech is coming was delivered by Atul Kishore, vice president of AAA’s Connected Car, who leads the Association’s strategy to deliver next-generation connected car services. Within a decade, AAA expects the majority of cars on the road will be able to identify problems before breakdowns occur, reduce crashes and help drivers save time and money. The new technology will clearly impact the vehicle service industry.
Last, but certainly not least, the annual MACS event provided ample time for all-important human connections. Lunches, other social events and coffee breaks in the hallways between programs were opportunities to catch up with old friends and make new ones.
Plan now to join MACS in Orlando, February 11 – 13, 2016, and keep your finger on the pulse of this ever-changing industry.
Click here to become a MACS member today!