By Elvis L. Hoffpauir, MACS president and Chief Operating Officer
Planning for the 2016 MACS Training Event and Trade Show is now in full swing and we need to hear from YOU! Sure, the 2015 event just wrapped up a couple of months ago, but it takes a full year to produce a program designed to meet the needs of all participants.
The training to be offered is key to the value of the experience for shop owners and technicians. We have collected and analyzed feedback from participants at this year’s annual meeting. That tells us how effectively speakers were able to communicate their information, and provides a comparative assessment of the training “menu” offered.
One major change we’ll make as a result of the feedback received, is to reduce the length of most of the training classes. That will allow us to double the number of training topics and allow participants to benefit from twice the number of training clinics during the event.
Now we need specific input from front-line people manning the service desk or working in the bays about the kind of information and training they need to do their work more effectively and efficiently.
Think in terms of the real problem jobs you have encountered and the information and/or training which would allow you to resolve those problem jobs.
And be specific! While we appreciate any well-intentioned input we can get, much of what we do receive is too vague or general to act on. For instance, “more electronics” and “marketing” were a couple of the suggestions we received through our surveys, but each of those topics, while legitimate, cover a lot of real estate.
Suggestions we are soliciting are not restricted to automotive and light truck A/C and engine cooling. Those in our industry deal with virtually every kind of vehicle on or off the road, including buses and limos, heavy duty truck, off-road equipment for agriculture, construction and mining – anything with a cabin that requires HVAC and thermal management.
The input you provide is important for more than just the annual training event. Suggestions will be provided to our technical writers, who generate a new technical publication each month. Ideas will inform content for webinars that MACS conducts throughout the year. They will also help shape the A/C Update clinic book MACS produces each year for spring training classes throughout North America.
I look forward to hearing from you and getting your idea(s) into our training program.
Send me an email: firstname.lastname@example.org