Make the most of your message -a MACS webinar on savvy use of media


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The Mobile Air Conditioning Society (MACS) Worldwide will host a business development webinar that will focus on helping MACS members: work with their local media, develop a proactive plan and cultivate a crisis management strategy for their dealings with news media.

Paul Gluck, Associate Professor of the Temple University School of Media and Communication

Paul Gluck, Associate Professor of the Temple University School of Media and Communication

On Wednesday, September 9th at 2pm EDT, Paul Gluck, Associate Professor of the Temple University School of Media and Communication and a 39-year broadcast veteran, will share his expert advice on working with your local newspaper, radio station, TV station or cable access station.

Topics will include:

  • Making friends with local media
  • Writing a good news release that gets noticed
  • How to become the local go-to expert on your business niche for media reference
  • Developing content for today’s media
  • Damage control in a crisis

“MACS members are typically leaders in their local community in addition to the mobile A/C industry, we feel this business development webinar will help them navigate the media mix in their community and help them excel,” explained Elvis L. Hoffpauir, MACS president and chief operating officer.

MACS will broadcast this interactive hour long webinar live on MACS YouTube channel.
MACS members can attend this webinar for $25 and interested non-members can attend for $75. Register here for this event.

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About macsworldwide

Mobile Air Conditioning Society (MACS) Worldwide Founded in 1981, MACS is the leading non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Since 1991, MACS has assisted more than 600,000 technicians to comply with the 1990 U.S. EPA Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment. The Mobile Air Conditioning Society (MACS) Worldwide’s mission is clear and focused--as the recognized global authority on mobile air conditioning and heat transfer industry issues. www.macsw.org
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